“He [Eddie Collins] is the Hub of Connie Mack’s $100,000 infield. 27 years old—5 ft. 10 in. 160 lbs. He is a quick thinking, brainy player—that’s why he drinks Coca-Cola.” [Advertisement] Fitchburg Daily Sentinel, July 10, 1911, p5
Previous earliest use (Dickson Baseball Dictionary, 3rd edition, 2009):
1ST USE. 1911 (The North American [Philadelphia], Aug. 21; Norman L. Macht).